The project involved developing a B2B SaaS website where personal trainers can oversee their client base, customise and upload tailored workout plans, and manage client interactions.
Additionally, we created designs and a prototype for a companion app that allows clients to access workouts assigned by their trainers, track their progress, and maintain seamless communication with their trainers.
The constraints of not being able to research prior to design weighed heavily on our ability to trust our design decisions, but we overcame this by conducting frequent usability tests on our friends that made up a collection of frequent gym goers, infrequent gym goers, people her had thought about using a PT, and those who would like to go to the gym more often but get a little anxious about what to do when they get there.
The result was an intuitive and visually appealing interface that perfectly aligned with the client's vision and business objectives, thanks to our frequent check-ins and close collaboration. Additionally, we developed a comprehensive set of brand guidelines, enabling the client to seamlessly apply the new branding across other related products and platforms.
UI Design
UI Design / Branding